AI Search
Profound Raised $180 Million to Get Your Brand Into the AI's Answer
Profound just raised $180M at a $1.8B valuation to get brands named inside AI answers - the new SEO for a world where people ask a chatbot instead of clicking blue links.
Semrush review
7.9/10★★★★★All-in-one SEO suite with keyword, backlink and audit tools plus AI-search tracking
- Best for
- Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
- Price
- Freemium · from $117.33/month
Free: 1 project and 10 reports a day - Platforms
- Web, API
- Made by
- Semrush Holdings, Inc., Boston, USA · since 2008
What it is
Semrush covers keyword research, competitor and backlink analysis, rank tracking and site audits in one platform. Its Semrush One plans add AI-visibility tracking that shows how your brand appears in ChatGPT, Perplexity, Gemini and Google's AI answers, alongside classic SEO-only plans.
What the AI does
- AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI answers
- Daily AI prompt tracking with brand sentiment
- Content optimisation and keyword cannibalisation analysis
- MCP access for AI assistants
Pros and cons
- Broadest all-in-one toolset in the category
- AI-visibility tracking built into Semrush One plans
- Useful free plan for occasional checks
- Large keyword and competitor database
- Expensive, and only one user per plan before paying for seats
- Two plan families (Classic and One) plus add-ons make pricing confusing
- Hostinger notes AI features are missing from the basic tier
How it scores
The deepest feature set here and strong data; value suffers once seats and toolkits are added.
Feature checklist · 7 of 9
- Keyword research with search volumes (yes)
- Daily Google rank tracking (yes)
- Tracks your brand in ChatGPT and other AI chatbots (yes)
- Tracks Google AI Overviews or AI Mode (yes)
- Content editor that scores drafts as you write (yes)
- AI writes briefs or full articles (no)
- Technical site audit (yes)
- Backlink and competitor analysis (yes)
- Works inside WordPress or Google Docs (no)
Alternatives
See all Semrush alternatives, ranked →
- Ahrefs 7.8/10SEO specialists and agencies who rely on backlink and competitor data
- SE Ranking 7.7/10Small businesses and agencies wanting a cheaper all-rounder
- Surfer 7.7/10Content teams and writers who want to optimise articles before publishing
- Moz Pro 7.4/10Beginners and small businesses learning SEO
Semrush vs AhrefsSemrush vs SE RankingSemrush vs SurferSemrush vs Moz ProSemrush vs FraseSemrush vs ClearscopeSemrush vs Search AtlasSemrush vs WritesonicSemrush vs Profound