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Semrush vs Search Atlas
Semrush scores higher overall (7.9 vs 6.9), but the right pick depends on what you need.
Choose Semrush if…
Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
7.9/10★★★★★Full review →Choose Search Atlas if…
Agencies that want automation across many client sites
6.9/10★★★★★Full review →Side by side
| Semrush | Search Atlas | |
|---|---|---|
| Overall score | 7.9/10 | 6.9/10 |
| Rank in category | #1 of 10 | #8 of 10 |
| Price | Freemium · from $117.33/month | Free trial · from $79/month |
| Free version | 1 project and 10 reports a day | 7-day free trial |
| Platforms | Web, API | Web |
| Made by | Semrush Holdings, Inc. | Search Atlas |
| SEO insight quality | 8.5 | 6.5 |
| Ease of use | 7 | 6.5 |
| Features | 9 | 7 |
| Value for money | 6.5 | 7.5 |
| Platforms | 8 | 7 |
Semrush: what the AI does
- AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI answers
- Daily AI prompt tracking with brand sentiment
- Content optimisation and keyword cannibalisation analysis
- MCP access for AI assistants
- Broadest all-in-one toolset in the category
- AI-visibility tracking built into Semrush One plans
- Useful free plan for occasional checks
- Large keyword and competitor database
- Expensive, and only one user per plan before paying for seats
- Two plan families (Classic and One) plus add-ons make pricing confusing
- Hostinger notes AI features are missing from the basic tier
Search Atlas: what the AI does
- OTTO SEO agent for automatic technical and on-page fixes
- Content Genius AI content suite
- LLM visibility tracking (ChatGPT, Gemini, AI Mode, Copilot, Perplexity)
- OTTO automates fixes other tools only report
- Lots of tools for the price
- AI tracking across five AI platforms on Pro
- Credit-based usage limits on every plan
- AI-visibility tracking needs Growth or above
- Few independent reviews found