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Semrush vs Moz Pro
Semrush scores higher overall (7.9 vs 7.4), but the right pick depends on what you need.
Choose Semrush if…
Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
7.9/10★★★★★Full review →Side by side
| Semrush | Moz Pro | |
|---|---|---|
| Overall score | 7.9/10 | 7.4/10 |
| Rank in category | #1 of 10 | #5 of 10 |
| Price | Freemium · from $117.33/month | Freemium · from $49/month |
| Free version | 1 project and 10 reports a day | Free Moz account with limited Keyword Explorer and Link Explorer queries; free trial (reported as 7 or 30 days) |
| Platforms | Web, API | Web, Chrome extension, API |
| Made by | Semrush Holdings, Inc. | Moz |
| SEO insight quality | 8.5 | 7 |
| Ease of use | 7 | 8 |
| Features | 9 | 7 |
| Value for money | 6.5 | 8 |
| Platforms | 8 | 7 |
Semrush: what the AI does
- AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI answers
- Daily AI prompt tracking with brand sentiment
- Content optimisation and keyword cannibalisation analysis
- MCP access for AI assistants
- Broadest all-in-one toolset in the category
- AI-visibility tracking built into Semrush One plans
- Useful free plan for occasional checks
- Large keyword and competitor database
- Expensive, and only one user per plan before paying for seats
- Two plan families (Classic and One) plus add-ons make pricing confusing
- Hostinger notes AI features are missing from the basic tier
Moz Pro: what the AI does
- AI Visibility brand tracking (open beta)
- AI keyword suggestions on every plan
- Brand Authority scoring
- Cheapest full SEO suite after Ahrefs Starter
- Domain Authority is an industry-standard metric
- Free account for occasional lookups
- Easy to learn
- Starter is limited to 50 tracked keywords and one campaign
- AI Visibility was still in beta in 2026
- Thinner AI-search features than Semrush or Ahrefs