Moz Pro review
7.4/10★★★★★Beginner-friendly SEO suite with Domain Authority and an AI Visibility dashboard
- Best for
- Beginners and small businesses learning SEO
- Price
- Freemium · from $49/month
Free: Free Moz account with limited Keyword Explorer and Link Explorer queries; free trial (reported as 7 or 30 days) - Platforms
- Web, Chrome extension, API
- Made by
- Moz, Seattle, USA · since 2004
What it is
Moz Pro offers keyword research, rank tracking, site crawls and the Domain Authority link metric. In 2026 it added AI keyword suggestions on every plan and an AI Visibility feature, in open beta, that shows how AI chatbots mention your brand.
Latest: Added AI keyword suggestions and an open-beta AI Visibility feature by March 2026.
What the AI does
- AI Visibility brand tracking (open beta)
- AI keyword suggestions on every plan
- Brand Authority scoring
Pros and cons
- Cheapest full SEO suite after Ahrefs Starter
- Domain Authority is an industry-standard metric
- Free account for occasional lookups
- Easy to learn
- Starter is limited to 50 tracked keywords and one campaign
- AI Visibility was still in beta in 2026
- Thinner AI-search features than Semrush or Ahrefs
How it scores
A friendly, affordable suite that trails the leaders on data and AI depth.
Feature checklist · 5 of 9
- Keyword research with search volumes (yes)
- Daily Google rank tracking (yes)
- Tracks your brand in ChatGPT and other AI chatbots (yes)
- Tracks Google AI Overviews or AI Mode (no)
- Content editor that scores drafts as you write (no)
- AI writes briefs or full articles (no)
- Technical site audit (yes)
- Backlink and competitor analysis (yes)
- Works inside WordPress or Google Docs (no)
Alternatives
See all Moz Pro alternatives, ranked →
- Semrush 7.9/10Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
- Ahrefs 7.8/10SEO specialists and agencies who rely on backlink and competitor data
- SE Ranking 7.7/10Small businesses and agencies wanting a cheaper all-rounder
- Surfer 7.7/10Content teams and writers who want to optimise articles before publishing