The best Moz Pro alternatives in 2026
Beginner-friendly SEO suite with Domain Authority and an AI Visibility dashboard. Moz Pro scores 7.4/10 in our AI SEO tools ranking. 4 alternatives score higher. Every app below is scored with the same published rubric.
9 alternatives, best first
Full AI SEO tools ranking →- 1
Semrush
Best forMarketing teams and agencies that want one suite for classic SEO and AI-search visibility
All-in-one SEO suite with keyword, backlink and audit tools plus AI-search tracking
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode · Content editor that scores drafts as you write
Free plan · paid from $117.33/month
7.9/10★★★★★Visit ↗ - 2
Ahrefs
Best forSEO specialists and agencies who rely on backlink and competitor data
SEO toolset known for backlink data, now with Brand Radar AI-search tracking
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode
Free plan · paid from $29/month
7.8/10★★★★★Visit ↗ - 3
SE Ranking
Best forSmall businesses and agencies wanting a cheaper all-rounder
Affordable SEO platform with rank tracking and AI Overviews and ChatGPT trackers
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode · Content editor that scores drafts as you write
Free trial · from $103.20/month
7.7/10★★★★★Visit ↗ - 4
Surfer
Best forContent teams and writers who want to optimise articles before publishing
AI content optimisation that scores drafts live and tracks AI-search visibility
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode · Content editor that scores drafts as you write
From $49/month
7.7/10★★★★★Visit ↗ - 5
Frase
Best forSmall content teams that want briefs, drafts and AI tracking at a low price
AI content briefs and articles with AI-visibility tracking and auto-publishing
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode · AI writes briefs or full articles
Free trial · from $39/month
7.3/10★★★★★Visit ↗ - 6
Clearscope
Best forEditorial teams that write by hand and want a simple quality grade
Premium content grading for writers, with ChatGPT and Gemini query tracking
Has that Moz Pro doesn't: Content editor that scores drafts as you write · AI writes briefs or full articles
Free trial · from $129/month
7.2/10★★★★★Visit ↗ - 7
Search Atlas
Best forAgencies that want automation across many client sites
SEO platform with the OTTO agent that applies fixes automatically, plus LLM tracking
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode · AI writes briefs or full articles
Free trial · from $79/month
6.9/10★★★★★Visit ↗ - 8
Writesonic
Best forMarketers who want AI-visibility tracking and AI content in one tool
Former AI writer turned AI-search visibility platform with content and audits
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode · AI writes briefs or full articles
Free trial · from $79/month
6.9/10★★★★★Visit ↗ - 9
Profound
Best forBrand and enterprise marketing teams focused on AI search
Specialist platform for tracking and growing brand visibility in AI answers
Has that Moz Pro doesn't: Tracks Google AI Overviews or AI Mode
Free trial · from Pricing on request
6.8/10★★★★★Visit ↗
Quick answers
What is the best alternative to Moz Pro?
In our AI SEO tools ranking, Semrush scores highest among the alternatives (7.9/10). Best for: Marketing teams and agencies that want one suite for classic SEO and AI-search visibility. Moz Pro scores 7.4/10.
Is there a free alternative to Moz Pro?
Yes. Semrush has a free plan (1 project and 10 reports a day), and scores 7.9/10 in our ranking.
Why look for a Moz Pro alternative?
Common reasons people switch: Starter is limited to 50 tracked keywords and one campaign. AI Visibility was still in beta in 2026. Thinner AI-search features than Semrush or Ahrefs.