Profound review

6.8/10★★★★★

Specialist platform for tracking and growing brand visibility in AI answers

#10 of 10 ranked AI SEO tools · Facts checked Oct 7, 2026

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Best for
Brand and enterprise marketing teams focused on AI search
Price
Free trial · from Pricing on request
Free: 7-day trial: 50 prompts on ChatGPT, Gemini and AI Overviews
Platforms
Web, API
Made by
Profound · since 2024

What it is

Profound tracks how AI answer engines such as ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews talk about your brand. It finds the prompts buyers use, reports share of voice and offers agent analytics and an AI Marketer, mainly for larger brands.

Latest: Raised a $96 million Series C at a $1 billion valuation, led by Lightspeed, in February 2026.

What the AI does

Pros and cons

  • Widest AI-engine coverage in this list
  • Unlimited seats and domains
  • Strong backing and fast development
  • No classic SEO tools such as keyword or backlink research
  • Full features need a custom Enterprise contract

How it scores

SEO insight quality8
Ease of use7
Features6
Value for money5.5
Platforms7

Best AI-visibility data here but it does one job, and pricing is opaque.

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Sources

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