- Best for
- Brand and enterprise marketing teams focused on AI search
- Price
- Free trial · from Pricing on request
Free: 7-day trial: 50 prompts on ChatGPT, Gemini and AI Overviews - Platforms
- Web, API
- Made by
- Profound · since 2024
What it is
Profound tracks how AI answer engines such as ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews talk about your brand. It finds the prompts buyers use, reports share of voice and offers agent analytics and an AI Marketer, mainly for larger brands.
Latest: Raised a $96 million Series C at a $1 billion valuation, led by Lightspeed, in February 2026.
What the AI does
- Tracking across up to 9 answer engines
- Prompt discovery and share-of-voice reporting
- AI Marketer content assistant
- Agent analytics for AI crawlers
- ChatGPT Shopping tracking
Pros and cons
- Widest AI-engine coverage in this list
- Unlimited seats and domains
- Strong backing and fast development
- No classic SEO tools such as keyword or backlink research
- Full features need a custom Enterprise contract
How it scores
SEO insight quality8
Ease of use7
Features6
Value for money5.5
Platforms7
Best AI-visibility data here but it does one job, and pricing is opaque.
Feature checklist · 2 of 9
- –Keyword research with search volumes (no)
- –Daily Google rank tracking (no)
- ✓Tracks your brand in ChatGPT and other AI chatbots (yes)
- ✓Tracks Google AI Overviews or AI Mode (yes)
- –Content editor that scores drafts as you write (no)
- –AI writes briefs or full articles (no)
- –Technical site audit (no)
- –Backlink and competitor analysis (no)
- –Works inside WordPress or Google Docs (no)
How we score apps →
Alternatives
See all Profound alternatives, ranked →
- Semrush 7.9/10Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
- Ahrefs 7.8/10SEO specialists and agencies who rely on backlink and competitor data
- SE Ranking 7.7/10Small businesses and agencies wanting a cheaper all-rounder
- Surfer 7.7/10Content teams and writers who want to optimise articles before publishing
Semrush vs Profound
Sources