vs
Semrush vs Profound
Semrush scores higher overall (7.9 vs 6.8), but the right pick depends on what you need.
Choose Semrush if…
Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
7.9/10★★★★★Full review →Choose Profound if…
Brand and enterprise marketing teams focused on AI search
6.8/10★★★★★Full review →Side by side
| Semrush | Profound | |
|---|---|---|
| Overall score | 7.9/10 | 6.8/10 |
| Rank in category | #1 of 10 | #10 of 10 |
| Price | Freemium · from $117.33/month | Free trial · from Pricing on request |
| Free version | 1 project and 10 reports a day | 7-day trial: 50 prompts on ChatGPT, Gemini and AI Overviews |
| Platforms | Web, API | Web, API |
| Made by | Semrush Holdings, Inc. | Profound |
| SEO insight quality | 8.5 | 8 |
| Ease of use | 7 | 7 |
| Features | 9 | 6 |
| Value for money | 6.5 | 5.5 |
| Platforms | 8 | 7 |
Semrush: what the AI does
- AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI answers
- Daily AI prompt tracking with brand sentiment
- Content optimisation and keyword cannibalisation analysis
- MCP access for AI assistants
- Broadest all-in-one toolset in the category
- AI-visibility tracking built into Semrush One plans
- Useful free plan for occasional checks
- Large keyword and competitor database
- Expensive, and only one user per plan before paying for seats
- Two plan families (Classic and One) plus add-ons make pricing confusing
- Hostinger notes AI features are missing from the basic tier
Profound: what the AI does
- Tracking across up to 9 answer engines
- Prompt discovery and share-of-voice reporting
- AI Marketer content assistant
- Agent analytics for AI crawlers
- ChatGPT Shopping tracking
- Widest AI-engine coverage in this list
- Unlimited seats and domains
- Strong backing and fast development
- No classic SEO tools such as keyword or backlink research
- Full features need a custom Enterprise contract