Frase review
7.3/10★★★★★AI content briefs and articles with AI-visibility tracking and auto-publishing
- Best for
- Small content teams that want briefs, drafts and AI tracking at a low price
- Price
- Free trial · from $39/month
Free: 7-day trial of Professional, no card needed - Platforms
- Web
- Made by
- Frase
What it is
Frase researches the search results, builds briefs and drafts articles with AI, and can publish straight to WordPress, Webflow, Sanity or Wix. Every plan includes AI Visibility monitoring, which extends to Perplexity, Claude and Gemini on higher tiers, plus site audits.
What the AI does
- AI briefs and article drafting
- AI Visibility across ChatGPT, Google AI, Perplexity, Claude and Gemini
- Content Guard monitoring of existing pages
- Auto-publishing to CMSs
- AI crawler monitoring
Pros and cons
- Cheapest content-plus-AI-visibility package here
- Publishes directly to WordPress, Webflow, Sanity and Wix
- AI-visibility on every plan
- No-card free trial
- Starter covers only 10 articles a month
- No keyword or backlink database like the big suites
- Wider AI-platform coverage needs pricier plans
How it scores
Good value for content teams; quality capped because we found no in-depth independent review.
Feature checklist · 5 of 9
- Keyword research with search volumes (no)
- Daily Google rank tracking (no)
- Tracks your brand in ChatGPT and other AI chatbots (yes)
- Tracks Google AI Overviews or AI Mode (yes)
- Content editor that scores drafts as you write (no)
- AI writes briefs or full articles (yes)
- Technical site audit (yes)
- Backlink and competitor analysis (no)
- Works inside WordPress or Google Docs (yes)
Alternatives
See all Frase alternatives, ranked →
- Semrush 7.9/10Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
- Ahrefs 7.8/10SEO specialists and agencies who rely on backlink and competitor data
- SE Ranking 7.7/10Small businesses and agencies wanting a cheaper all-rounder
- Surfer 7.7/10Content teams and writers who want to optimise articles before publishing