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Semrush vs Frase
Semrush scores higher overall (7.9 vs 7.3), but the right pick depends on what you need.
Choose Semrush if…
Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
7.9/10★★★★★Full review →Choose Frase if…
Small content teams that want briefs, drafts and AI tracking at a low price
7.3/10★★★★★Full review →Side by side
| Semrush | Frase | |
|---|---|---|
| Overall score | 7.9/10 | 7.3/10 |
| Rank in category | #1 of 10 | #6 of 10 |
| Price | Freemium · from $117.33/month | Free trial · from $39/month |
| Free version | 1 project and 10 reports a day | 7-day trial of Professional, no card needed |
| Platforms | Web, API | Web |
| Made by | Semrush Holdings, Inc. | Frase |
| SEO insight quality | 8.5 | 6.5 |
| Ease of use | 7 | 8 |
| Features | 9 | 7 |
| Value for money | 6.5 | 8 |
| Platforms | 8 | 7 |
Semrush: what the AI does
- AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI answers
- Daily AI prompt tracking with brand sentiment
- Content optimisation and keyword cannibalisation analysis
- MCP access for AI assistants
- Broadest all-in-one toolset in the category
- AI-visibility tracking built into Semrush One plans
- Useful free plan for occasional checks
- Large keyword and competitor database
- Expensive, and only one user per plan before paying for seats
- Two plan families (Classic and One) plus add-ons make pricing confusing
- Hostinger notes AI features are missing from the basic tier
Frase: what the AI does
- AI briefs and article drafting
- AI Visibility across ChatGPT, Google AI, Perplexity, Claude and Gemini
- Content Guard monitoring of existing pages
- Auto-publishing to CMSs
- AI crawler monitoring
- Cheapest content-plus-AI-visibility package here
- Publishes directly to WordPress, Webflow, Sanity and Wix
- AI-visibility on every plan
- No-card free trial
- Starter covers only 10 articles a month
- No keyword or backlink database like the big suites
- Wider AI-platform coverage needs pricier plans