vs
Semrush vs SE Ranking
Semrush scores higher overall (7.9 vs 7.7), but the right pick depends on what you need.
Choose Semrush if…
Marketing teams and agencies that want one suite for classic SEO and AI-search visibility
7.9/10★★★★★Full review →Choose SE Ranking if…
Small businesses and agencies wanting a cheaper all-rounder
7.7/10★★★★★Full review →Side by side
| Semrush | SE Ranking | |
|---|---|---|
| Overall score | 7.9/10 | 7.7/10 |
| Rank in category | #1 of 10 | #3 of 10 |
| Price | Freemium · from $117.33/month | Free trial · from $103.20/month |
| Free version | 1 project and 10 reports a day | 14-day free trial, no card |
| Platforms | Web, API | Web, API |
| Made by | Semrush Holdings, Inc. | SE Ranking |
| SEO insight quality | 8.5 | 7.5 |
| Ease of use | 7 | 8 |
| Features | 9 | 7 |
| Value for money | 6.5 | 8.5 |
| Platforms | 8 | 7 |
Semrush: what the AI does
- AI-visibility tracking across ChatGPT, Perplexity, Gemini and Google AI answers
- Daily AI prompt tracking with brand sentiment
- Content optimisation and keyword cannibalisation analysis
- MCP access for AI assistants
- Broadest all-in-one toolset in the category
- AI-visibility tracking built into Semrush One plans
- Useful free plan for occasional checks
- Large keyword and competitor database
- Expensive, and only one user per plan before paying for seats
- Two plan families (Classic and One) plus add-ons make pricing confusing
- Hostinger notes AI features are missing from the basic tier
SE Ranking: what the AI does
- AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity trackers
- Content Editor with AI Writer
- AI competitive research
- MCP access
- Strong value against Semrush and Ahrefs
- AI trackers included in main plans
- Fully functional free trial
- Agency pack and white-label options
- Fuller AI-search toolkit is a paid add-on
- The official site showed us only GBP prices, and add-ons raise the total quickly