Google AI Mode shopping review
8.8/10★★★★★Shopping in AI Mode and Gemini with virtual try-on, price alerts and agentic checkout
- Best for
- Comparing products across thousands of stores and buying when the price is right
- Price
- Free
Free: AI Mode shopping, try-on, price tracking and Universal Cart are free - Platforms
- Web, iOS, Android
- Made by
- Google, Mountain View, USA · since 1998
- App store ratings
- iOS 4.6★ (5.3M) · Android 4★ (29.5M)
What it is
Google's shopping tools in AI Mode and the Gemini app answer product questions with listings, prices and reviews pulled from its Shopping Graph of more than 60 billion listings. You can try clothes and shoes on a photo of yourself, track a price with a target budget and let Google buy when it drops, and since October 2026 keep items from many stores in one Universal Cart. Most of the agentic features are US-only.
Latest: Google launched Universal Cart in the US across Search and the Gemini app on 15 October 2026.
What the AI does
- Conversational product search in AI Mode and the Gemini app
- Virtual try-on for clothes and shoes from your own photo
- Price tracking with a target budget, then buy-for-me checkout
- Universal Cart across retailers with price-drop alerts and promo codes
- Comparison tables and shoppable listings in Gemini
Pros and cons
- Searches the widest product catalogue of any assistant here
- Virtual try-on works with your own full-length photo
- Price alerts can trigger checkout, but only after you confirm
- Universal Cart gathers items from many stores and flags promo codes
- Google sells Sponsored shopping placements in AI Mode, marked with a small tag
- Checkout, try-on and Universal Cart are US-only for now
- Agentic checkout only works with participating merchants
How it scores
The most complete shopping assistant here: huge catalogue, try-on, price alerts and checkout, all free. Paid placements in AI Mode and US-only extras keep it from a higher score.
Feature checklist · 8 of 10
- Compares products side by side (yes)
- Summarises reviews or pros and cons (no)
- Alerts you when a price drops (yes)
- Shows a product's price history (yes)
- Search with a photo or screenshot (yes)
- Try clothes on a photo of yourself (yes)
- Buys for you or checks out inside the chat (yes)
- Searches across many retailers, not one store (yes)
- Finds coupon codes or cashback (yes)
- No paid placements among its product picks (no)
Alternatives
See all Google AI Mode shopping alternatives, ranked →
- Alexa for Shopping 8.5/10Amazon shoppers who want price history and deal alerts without a third-party extension
- ChatGPT shopping 8.4/10Researching a considered purchase when you don't yet know which product you want
- Perplexity shopping 8.1/10Buying from a clear, ad-free answer without opening a dozen tabs
- Phia 7.8/10Fashion shoppers who want to know if a price is fair and find it cheaper secondhand
Google AI Mode shopping vs Alexa for ShoppingGoogle AI Mode shopping vs ChatGPT shoppingGoogle AI Mode shopping vs Perplexity shoppingGoogle AI Mode shopping vs PhiaGoogle AI Mode shopping vs Microsoft Copilot shoppingGoogle AI Mode shopping vs Walmart SparkyGoogle AI Mode shopping vs Daydream
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Sources
- Google's new Universal Cart launches today in the U.S. (Google)
- Google Shopping launches agentic checkout and more AI shopping tools (Google)
- Shopping on Google: AI Mode and virtual try-on updates (Google)
- 100 things we announced at Google I/O 2026 (Google)
- Checkout comes to Gemini and AI Mode (9to5Google)
- Google unveils shopping ads in AI Mode (PPC Land)
- Google on the App Store
- Google on Google Play