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Google AI Mode shopping vs Phia
Google AI Mode shopping scores higher overall (8.8 vs 7.8), but the right pick depends on what you need.
Choose Google AI Mode shopping if…
Comparing products across thousands of stores and buying when the price is right
8.8/10★★★★★Full review →Choose Phia if…
Fashion shoppers who want to know if a price is fair and find it cheaper secondhand
7.8/10★★★★★Full review →Side by side
| Google AI Mode shopping | Phia | |
|---|---|---|
| Overall score | 8.8/10 | 7.8/10 |
| Rank in category | #1 of 8 | #5 of 8 |
| Price | Free | Free |
| Free version | AI Mode shopping, try-on, price tracking and Universal Cart are free | The app and extensions are free |
| Platforms | Web, iOS, Android | iOS, Chrome extension |
| Made by | Phia | |
| Recommendation quality | 8.5 | 7.5 |
| Ease of use | 8.5 | 9 |
| Features | 9 | 6 |
| Value for money | 9 | 9.5 |
| Platforms | 9 | 6 |
Google AI Mode shopping: what the AI does
- Conversational product search in AI Mode and the Gemini app
- Virtual try-on for clothes and shoes from your own photo
- Price tracking with a target budget, then buy-for-me checkout
- Universal Cart across retailers with price-drop alerts and promo codes
- Comparison tables and shoppable listings in Gemini
- Searches the widest product catalogue of any assistant here
- Virtual try-on works with your own full-length photo
- Price alerts can trigger checkout, but only after you confirm
- Universal Cart gathers items from many stores and flags promo codes
- Google sells Sponsored shopping placements in AI Mode, marked with a small tag
- Checkout, try-on and Universal Cart are US-only for now
- Agentic checkout only works with participating merchants
Phia: what the AI does
- Should I Buy This? price check while you browse
- High, typical or fair price verdict
- Cheaper exact matches and alternatives, including secondhand
- Target-price alerts on saved items
- Automatic coupon codes at checkout
- Compares new and resale prices in one tap
- Works on the store page you're already on
- Applies coupon codes automatically
- Free, with a 4.8 rating on the App Store
- No Android app
- Its site doesn't explain how it earns money from the store links it shows
- Strongest for fashion; little help with electronics or groceries