vs
Google AI Mode shopping vs Microsoft Copilot shopping
Google AI Mode shopping scores higher overall (8.8 vs 7.4), but the right pick depends on what you need.
Choose Google AI Mode shopping if…
Comparing products across thousands of stores and buying when the price is right
8.8/10★★★★★Full review →Choose Microsoft Copilot shopping if…
Edge users who want price checks and cashback while they browse stores
7.4/10★★★★★Full review →Side by side
| Google AI Mode shopping | Microsoft Copilot shopping | |
|---|---|---|
| Overall score | 8.8/10 | 7.4/10 |
| Rank in category | #1 of 8 | #6 of 8 |
| Price | Free | Free |
| Free version | AI Mode shopping, try-on, price tracking and Universal Cart are free | Shopping tools in Copilot and Edge are free with a Microsoft account |
| Platforms | Web, iOS, Android | Web, Windows, Mac |
| Made by | Microsoft | |
| Recommendation quality | 8.5 | 7 |
| Ease of use | 8.5 | 7 |
| Features | 9 | 7 |
| Value for money | 9 | 9 |
| Platforms | 9 | 6.5 |
Google AI Mode shopping: what the AI does
- Conversational product search in AI Mode and the Gemini app
- Virtual try-on for clothes and shoes from your own photo
- Price tracking with a target budget, then buy-for-me checkout
- Universal Cart across retailers with price-drop alerts and promo codes
- Comparison tables and shoppable listings in Gemini
- Searches the widest product catalogue of any assistant here
- Virtual try-on works with your own full-length photo
- Price alerts can trigger checkout, but only after you confirm
- Universal Cart gathers items from many stores and flags promo codes
- Google sells Sponsored shopping placements in AI Mode, marked with a small tag
- Checkout, try-on and Universal Cart are US-only for now
- Agentic checkout only works with participating merchants
Microsoft Copilot shopping: what the AI does
- Price comparison across retailers in the Copilot sidebar
- Price history charts and price-drop alerts
- Cashback offers while you browse
- Copilot Checkout to buy inside the chat
- Copilot Mode flags cheaper deals and active discounts
- Price history and alerts work on other stores' pages
- Cashback offers appear automatically
- In-chat checkout with PayPal, Shopify, Stripe and Etsy merchants
- Free
- Most tools only work in the Edge browser's sidebar
- Checkout only covers a limited set of participating merchants
- US only