Best for: Amazon shoppers who want price history and deal alerts without a third-party extension
Price: Free
Free: Free for all signed-in Amazon customers in the US
Platforms: Web, iOS, Android, Smart display
Made by: Amazon, Seattle, USA · since 1994
App store ratings: iOS 4.8★ (8.5M) · Android 4.4★ (4.74M)

What it is

Alexa for Shopping replaced Amazon's Rufus assistant on 13 May 2026 and lives in the Amazon app's search bar, on Amazon.com and on Echo Show screens. It answers product questions, compares items side by side, shows up to a year of price history and can run scheduled actions such as adding an item to your cart when it drops to your price. It is free for signed-in US customers, with no Prime membership needed.

Latest: Amazon renamed Rufus as Alexa for Shopping on 13 May 2026, merging it with Alexa+.

What the AI does

Product questions answered from listings, reviews and Q&As
Side-by-side comparisons of features, prices and reviews
Up to a year of price history and target-price alerts
Scheduled Actions that add items to your cart or buy at a set price
Visual search from a photo
Buy for Me purchases from other retailers' sites

Pros and cons

A year of price history built into the product page
Can watch for a target price and act on it for you
Free, with no Prime membership required
Works in the app, on the web and on Echo Show

Amazon serves sponsored ads inside the assistant's conversations
Recommendations come mostly from Amazon's own store
US only

How it scores

Recommendation quality8

Ease of use9

Features8

Value for money9

Platforms8.5

Strong price-history and automation tools, free and right where Amazon shoppers already are. Sponsored ads in answers and an Amazon-first catalogue hold back its quality score.

Feature checklist · 6 of 10

Compares products side by side (yes)
Summarises reviews or pros and cons (yes)
Alerts you when a price drops (yes)
Shows a product's price history (yes)
Search with a photo or screenshot (yes)
Try clothes on a photo of yourself (no)
Buys for you or checks out inside the chat (yes)
Searches across many retailers, not one store (no)
Finds coupon codes or cashback (no)
No paid placements among its product picks (no)

How we score apps →

Alternatives

See all Alexa for Shopping alternatives, ranked →

Google AI Mode shopping 8.8/10Comparing products across thousands of stores and buying when the price is right
ChatGPT shopping 8.4/10Researching a considered purchase when you don't yet know which product you want
Perplexity shopping 8.1/10Buying from a clear, ad-free answer without opening a dozen tabs
Phia 7.8/10Fashion shoppers who want to know if a price is fair and find it cheaper secondhand

Google AI Mode shopping vs Alexa for Shopping Alexa for Shopping vs ChatGPT shopping Alexa for Shopping vs Perplexity shopping

Is this your app, or spotted something out of date? Suggest an update →

Alexa for Shopping review