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Alexa for Shopping vs ChatGPT shopping
Alexa for Shopping scores higher overall (8.5 vs 8.4), but the right pick depends on what you need.
Choose Alexa for Shopping if…
Amazon shoppers who want price history and deal alerts without a third-party extension
8.5/10★★★★★Full review →Choose ChatGPT shopping if…
Researching a considered purchase when you don't yet know which product you want
8.4/10★★★★★Full review →Side by side
| Alexa for Shopping | ChatGPT shopping | |
|---|---|---|
| Overall score | 8.5/10 | 8.4/10 |
| Rank in category | #2 of 8 | #3 of 8 |
| Price | Free | Freemium · from $8/month |
| Free version | Free for all signed-in Amazon customers in the US | Shopping results and shopping research are free; ads shown on Free and Go in the US |
| Platforms | Web, iOS, Android, Smart display | Web, iOS, Android |
| Made by | Amazon | OpenAI |
| Recommendation quality | 8 | 8.5 |
| Ease of use | 9 | 8.5 |
| Features | 8 | 7 |
| Value for money | 9 | 9 |
| Platforms | 8.5 | 9.5 |
Alexa for Shopping: what the AI does
- Product questions answered from listings, reviews and Q&As
- Side-by-side comparisons of features, prices and reviews
- Up to a year of price history and target-price alerts
- Scheduled Actions that add items to your cart or buy at a set price
- Visual search from a photo
- Buy for Me purchases from other retailers' sites
- A year of price history built into the product page
- Can watch for a target price and act on it for you
- Free, with no Prime membership required
- Works in the app, on the web and on Echo Show
- Amazon serves sponsored ads inside the assistant's conversations
- Recommendations come mostly from Amazon's own store
- US only
ChatGPT shopping: what the AI does
- Shopping research that asks questions and writes a buyer's guide
- Product cards with price, features and reviews
- Side-by-side product comparisons
- Find similar items from an uploaded photo
- Retailer apps such as Walmart inside ChatGPT
- Shopping research is the most thorough buyer's guide here
- OpenAI says product results are not ads or influenced by partnerships
- Shopping research and comparisons are free on every plan
- Pulls products from many retailers, not one store
- Instant Checkout was scaled back, so most purchases end on the retailer's site
- No price alerts or price history
- Prices and stock can be wrong; OpenAI says to check with the retailer