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Google AI Mode shopping vs ChatGPT shopping
Google AI Mode shopping scores higher overall (8.8 vs 8.4), but the right pick depends on what you need.
Choose Google AI Mode shopping if…
Comparing products across thousands of stores and buying when the price is right
8.8/10★★★★★Full review →Choose ChatGPT shopping if…
Researching a considered purchase when you don't yet know which product you want
8.4/10★★★★★Full review →Side by side
| Google AI Mode shopping | ChatGPT shopping | |
|---|---|---|
| Overall score | 8.8/10 | 8.4/10 |
| Rank in category | #1 of 8 | #3 of 8 |
| Price | Free | Freemium · from $8/month |
| Free version | AI Mode shopping, try-on, price tracking and Universal Cart are free | Shopping results and shopping research are free; ads shown on Free and Go in the US |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Made by | OpenAI | |
| Recommendation quality | 8.5 | 8.5 |
| Ease of use | 8.5 | 8.5 |
| Features | 9 | 7 |
| Value for money | 9 | 9 |
| Platforms | 9 | 9.5 |
Google AI Mode shopping: what the AI does
- Conversational product search in AI Mode and the Gemini app
- Virtual try-on for clothes and shoes from your own photo
- Price tracking with a target budget, then buy-for-me checkout
- Universal Cart across retailers with price-drop alerts and promo codes
- Comparison tables and shoppable listings in Gemini
- Searches the widest product catalogue of any assistant here
- Virtual try-on works with your own full-length photo
- Price alerts can trigger checkout, but only after you confirm
- Universal Cart gathers items from many stores and flags promo codes
- Google sells Sponsored shopping placements in AI Mode, marked with a small tag
- Checkout, try-on and Universal Cart are US-only for now
- Agentic checkout only works with participating merchants
ChatGPT shopping: what the AI does
- Shopping research that asks questions and writes a buyer's guide
- Product cards with price, features and reviews
- Side-by-side product comparisons
- Find similar items from an uploaded photo
- Retailer apps such as Walmart inside ChatGPT
- Shopping research is the most thorough buyer's guide here
- OpenAI says product results are not ads or influenced by partnerships
- Shopping research and comparisons are free on every plan
- Pulls products from many retailers, not one store
- Instant Checkout was scaled back, so most purchases end on the retailer's site
- No price alerts or price history
- Prices and stock can be wrong; OpenAI says to check with the retailer