Wearables
Banned From the US a Year Ago, This Smart-Ring Maker Just Raised $70 Million — With Qualcomm Leading
Qualcomm Ventures led a $70M round in smart-ring maker Ultrahuman at a ~$365M valuation, a year after a US import ban nearly wiped it out.
Oura review
7.2/10★★★★★Smart ring app with Oura Advisor, an AI assistant for sleep, readiness and activity
- Best for
- People who want sleep- and recovery-led guidance from a discreet wearable
- Price
- Paid · from $5.99/month
- Platforms
- iOS, Android
- Made by
- Oura Health Oy, San Francisco, USA · since 2013
- App store ratings
- iOS 4.9★ (309K) · Android 4.7★ (40.8K)
What it is
The Oura app turns data from the Oura Ring into daily Sleep, Readiness and Activity scores. Oura Advisor, launched in March 2025, is an AI assistant that answers questions about your data, charts trends and remembers context you share, and can be set to a conversational or direct style.
Latest: Oura launched Oura Ring 5 in June 2026 and filed publicly for a Nasdaq IPO in September 2026 before postponing it.
What the AI does
- Oura Advisor AI assistant
- Readiness guidance from sleep and recovery data
- Trend charts on request
- Memories that store personal context
Pros and cons
- Best-in-class sleep tracking
- Cheap membership once you own the ring
- Very highly rated app
- Needs an Oura Ring
- Doesn't build workout plans
- Ring can be uncomfortable for heavy lifting
How it scores
Strong recovery-based guidance and a helpful assistant, but it guides your day rather than programming workouts, and needs a ring.
Feature checklist · 2 of 9
- Plans adapt automatically to your progress or feedback (no)
- Ask an AI coach questions in chat (yes)
- Strength or gym workout programming (no)
- Running or cardio training plans (no)
- Home workouts with no equipment (no)
- Exercise videos or form guidance (no)
- Uses sleep, energy or recovery data to guide training (yes)
- Syncs with smartwatches or fitness wearables (no)
- Free plan with useful features (no)
Alternatives
See all Oura alternatives, ranked →
- Fitbod 7.9/10Beginner and intermediate lifters who want a smart plan without a personal trainer
- Google Health Coach 7.9/10Fitbit and Pixel Watch owners who want one coach for workouts and sleep
- Runna 7.8/10Runners training for a race who want a structured, adaptive plan
- Freeletics 7.7/10People who like bodyweight HIIT and want a coach that adapts to how sessions feel
Sources
▸▸ Oura in the news
AI
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