Looka review
8.0/10★★★★★AI logo maker with one-time logo packages and an optional Brand Kit subscription
- Best for
- Small businesses that want a logo plus matching business cards, social templates and a simple website
- Price
- One-time purchase · from $35 one-time
Free: Generate and customise logos for free; pay to download - Platforms
- Web
- Made by
- Looka (formerly Logojoy), Toronto, Canada · since 2016
What it is
Looka generates dozens of logo options from your business name, industry, colour and symbol choices, which you then refine in a simple editor. Designing is free; you pay once for the logo files. A separate Brand Kit subscription adds business cards, social media templates and brand guidelines.
Latest: Looka raised its one-time logo prices in September 2026: Basic from $20 to $35 and Premium from $65 to $72.
What the AI does
- Logo options generated from name, industry, colours and symbols
- Editor for fonts, icons, colours and layout
- Brand Kit with business cards, social templates and guidelines
- Website builder tied to the Brand Kit
Pros and cons
- Fast, guided setup with many options to choose from
- Premium package includes SVG, EPS and PDF with full ownership
- Brand Kit adds consistent social and print designs
- Logo files can be changed and re-downloaded after purchase
- $35 Basic package is a single low-res PNG with no transparency
- Company name text and layout can't be edited after a Premium purchase
- Designs can feel generic for brands that need something unique
How it scores
One of the most complete logo-to-brand-kit flows, with full ownership on Premium; value slipped after the September 2026 price rise because the cheap tier is barely usable.
Feature checklist · 7 of 8
- Generates logo concepts from your business name or a text brief (yes)
- Exports vector files (SVG, EPS or PDF) (yes)
- Brand kit with saved colours, fonts or brand guidelines (yes)
- Matching social media or business card designs (yes)
- Edit and re-download the logo after you buy (yes)
- One-time payment option, no subscription needed (yes)
- Full ownership or commercial rights to the final logo stated in writing (yes)
- iOS or Android app (no)
Alternatives
See all Looka alternatives, ranked →
- Brandmark 8.3/10Founders who want a distinctive logo with vector files and full copyright for a single payment
- Canva AI logo generator 8.2/10People who already use Canva and want a logo that flows straight into their social posts and print designs
- Wixel logo maker 7.8/10Wix users and anyone who wants a free logo with vector files and matching social designs
- Kittl logo generator 6.9/10Merch sellers and creators who want a vector logo they can keep editing and print
Brandmark vs LookaCanva AI logo generator vs LookaLooka vs Wixel logo maker
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