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Looka vs Wixel logo maker
Looka scores higher overall (8 vs 7.8), but the right pick depends on what you need.
Choose Looka if…
Small businesses that want a logo plus matching business cards, social templates and a simple website
8.0/10★★★★★Full review →Choose Wixel logo maker if…
Wix users and anyone who wants a free logo with vector files and matching social designs
7.8/10★★★★★Full review →Side by side
| Looka | Wixel logo maker | |
|---|---|---|
| Overall score | 8/10 | 7.8/10 |
| Rank in category | #3 of 8 | #4 of 8 |
| Price | One-time purchase · from $35 one-time | Freemium · from $90/year |
| Free version | Generate and customise logos for free; pay to download | 120 AI credits a month (max 30 a day), downloads in any quality and format |
| Platforms | Web | Web, iOS, Android |
| Made by | Looka (formerly Logojoy) | Wix |
| Logo quality | 7.5 | 6.5 |
| Ease of use | 9 | 8.5 |
| Features | 9 | 8 |
| Value for money | 7.5 | 8.5 |
| Platforms | 6 | 8.5 |
Looka: what the AI does
- Logo options generated from name, industry, colours and symbols
- Editor for fonts, icons, colours and layout
- Brand Kit with business cards, social templates and guidelines
- Website builder tied to the Brand Kit
- Fast, guided setup with many options to choose from
- Premium package includes SVG, EPS and PDF with full ownership
- Brand Kit adds consistent social and print designs
- Logo files can be changed and re-downloaded after purchase
- $35 Basic package is a single low-res PNG with no transparency
- Company name text and layout can't be edited after a Premium purchase
- Designs can feel generic for brands that need something unique
Wixel logo maker: what the AI does
- Logo generation from a prompt or brand questions
- AI-suggested colour palettes, fonts and taglines
- Original AI icons and icon sets
- Aria chat assistant for creating and editing designs
- Free plan includes SVG and transparent PNG downloads
- Chat assistant handles logos, posts and videos in one place
- Saved brand settings keep designs consistent
- iOS and Android apps
- AI generations eat credits, and credits don't roll over
- Logo elements come from a shared library, so no exclusive ownership
- Designs can't move directly into a Wix website