vs
Brandmark vs Looka
Brandmark scores higher overall (8.3 vs 8), but the right pick depends on what you need.
Choose Brandmark if…
Founders who want a distinctive logo with vector files and full copyright for a single payment
8.3/10★★★★★Full review →Choose Looka if…
Small businesses that want a logo plus matching business cards, social templates and a simple website
8.0/10★★★★★Full review →Side by side
| Brandmark | Looka | |
|---|---|---|
| Overall score | 8.3/10 | 8/10 |
| Rank in category | #1 of 8 | #3 of 8 |
| Price | One-time purchase · from $35 one-time | One-time purchase · from $35 one-time |
| Free version | Generate and edit unlimited logos for free, no account needed | Generate and customise logos for free; pay to download |
| Platforms | Web | Web |
| Made by | Brandmark | Looka (formerly Logojoy) |
| Logo quality | 7.5 | 7.5 |
| Ease of use | 9 | 9 |
| Features | 9 | 9 |
| Value for money | 9 | 7.5 |
| Platforms | 6 | 6 |
Brandmark: what the AI does
- Logo concepts generated from your brand name and keywords
- Generative AI icons
- Browser editor for fonts, colours and layout
- Matching brand guidelines and social designs (Designer and up)
- Vector files from the $35 entry package
- Pay once, with full copyright for commercial use
- Edit your logo even after purchase
- Unlimited free generation before you pay
- Brand guidelines and social designs need the $95 Designer package
- Web only, with no mobile app
Looka: what the AI does
- Logo options generated from name, industry, colours and symbols
- Editor for fonts, icons, colours and layout
- Brand Kit with business cards, social templates and guidelines
- Website builder tied to the Brand Kit
- Fast, guided setup with many options to choose from
- Premium package includes SVG, EPS and PDF with full ownership
- Brand Kit adds consistent social and print designs
- Logo files can be changed and re-downloaded after purchase
- $35 Basic package is a single low-res PNG with no transparency
- Company name text and layout can't be edited after a Premium purchase
- Designs can feel generic for brands that need something unique