What is a token? Why AI charges by it, in 60 seconds

Oct 6, 2026 · Explainer · AI

AI companies do not charge by the word. They charge by the token. A token is a small piece of text: a whole word, part of a word, or just a comma.

Rule of thumb for English: 1 token is about 4 characters, or three quarters of a word. 100 tokens is roughly 75 words.

You pay for input tokens (what you send) and output tokens (what the model writes back). A model's context window is measured in tokens too.

More tech explainers at https://www.techarcade.io

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