Wix review
8.1/10★★★★★All-round website builder whose AI drafts a full business site you can edit by chat
- Best for
- Small businesses that want a site with bookings, payments and a store in one place
- Price
- Freemium · from $17/month
Free: Free plan on a Wix subdomain with Wix ads - Platforms
- Web
- Made by
- Wix.com Ltd., Tel Aviv, Israel · since 2006
What it is
Wix's AI builds a complete site from a description, and its Harmony editor lets you refine it by drag-and-drop or, with Wix Vibe, by describing changes in plain language. Bookings, payments, an online store and marketing tools are built in.
What the AI does
- AI site generation from a prompt
- Harmony editor with drag-and-drop
- Wix Vibe chat-based editing
- AI writing and image tools
- 20+ AI capabilities across the platform
Pros and cons
- Most complete set of business features
- AI and manual editing work together
- Generous free plan to start
- Ranked best overall in several 2026 comparisons
- Free plan shows Wix ads
- So many options it can overwhelm beginners
- Sites can't be exported
How it scores
The most balanced builder for most people; monthly billing costs a lot more than the annual price.
Feature checklist · 6 of 9
- Generates a full multi-page site from a prompt (yes)
- Edit your site by chatting with AI (yes)
- Free plan you can publish on (yes)
- Free custom domain with a paid plan (yes)
- Online store and payments (yes)
- Blog or CMS for dynamic content (no)
- Bookings, CRM or invoicing for small businesses (yes)
- Export your site's code or files (no)
- Multilingual sites or AI translation (no)
Alternatives
See all Wix alternatives, ranked →
- Framer 8.0/10Designers, startups and creatives who want a landing page or portfolio that looks custom-made
- Hostinger Website Builder 7.5/10Budget-conscious small businesses that want hosting, domain and site in one bill
- Squarespace 7.4/10Creatives and portfolio sites that want a refined, consistent look with little effort
- 10Web 7.2/10People who want a WordPress site without setting one up, and the freedom to move it later
Wix vs FramerWix vs Hostinger Website BuilderWix vs SquarespaceWix vs 10WebWix vs DurableWix vs WebflowWix vs GoDaddy AiroWix vs DorikWix vs Readdy