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Wix vs Durable
Wix scores higher overall (8.1 vs 7.2), but the right pick depends on what you need.
Choose Wix if…
Small businesses that want a site with bookings, payments and a store in one place
8.1/10★★★★★Full review →Choose Durable if…
Solo service businesses that want a site live today plus simple CRM and bookings
7.2/10★★★★★Full review →Side by side
| Wix | Durable | |
|---|---|---|
| Overall score | 8.1/10 | 7.2/10 |
| Rank in category | #1 of 10 | #6 of 10 |
| Price | Freemium · from $17/month | Freemium · from $22/month |
| Free version | Free plan on a Wix subdomain with Wix ads | Build and share a preview site; 300 AI credits and basic CRM (10 customers) |
| Platforms | Web | Web |
| Made by | Wix.com Ltd. | Durable |
| Site quality | 8.5 | 6 |
| Ease of use | 8.5 | 9.5 |
| Features | 8.5 | 7 |
| Value for money | 7.5 | 7 |
| Platforms | 6.5 | 6.5 |
Wix: what the AI does
- AI site generation from a prompt
- Harmony editor with drag-and-drop
- Wix Vibe chat-based editing
- AI writing and image tools
- 20+ AI capabilities across the platform
- Most complete set of business features
- AI and manual editing work together
- Generous free plan to start
- Ranked best overall in several 2026 comparisons
- Free plan shows Wix ads
- So many options it can overwhelm beginners
- Sites can't be exported
Durable: what the AI does
- Website generation in about 30 seconds
- AI blog and social post writer
- Automatic SEO setup
- AI lead management
- Fastest builder here
- CRM, bookings and invoicing built in
- Free custom domain on paid plans
- Generic, template-like designs
- Limited design customization
- Free plan can't publish