Lavender review
7.2/10★★★★★AI email coach that scores and improves sales emails as you write
- Best for
- Individual reps who want better reply rates from their own emails
- Price
- Freemium · from $29/month
Free: 5 email analyses a month - Platforms
- Chrome extension
- Made by
- Lavender, New York, USA · since 2020
What it is
Lavender is a browser extension that scores cold emails in real time and suggests fixes, based on analysis of billions of sales emails. Its Ora AI agent drafts emails in the style of top sellers.
What the AI does
- Real-time email scoring and coaching
- Ora AI email drafting agent
- Personalisation suggestions
- Analysis of your past emails
Pros and cons
- Reviewers report real reply-rate gains
- Very easy, works in Gmail and Outlook
- Cheap individual plans
- No contact database or sending
- Coaching layer only, needs another prospecting tool
How it scores
Great at improving emails; does little else.
Feature checklist · 1 of 9
- Built-in B2B contact database (no)
- Finds and verifies emails or enriches leads (no)
- AI writes personalised messages (yes)
- Automated multi-step email sequences (no)
- LinkedIn steps in sequences (no)
- Calling or dialer (no)
- Inbox warm-up and deliverability tools (no)
- AI agent that runs outreach end to end (no)
- Syncs with Salesforce or HubSpot (no)
Alternatives
See all Lavender alternatives, ranked →
- Apollo.io 8.2/10Startups and sales teams that want data and outreach in one affordable tool
- Instantly 8.0/10Founders and small teams running high-volume cold email
- Lemlist 7.9/10Teams that want personalised email plus LinkedIn and calling steps
- Amplemarket 7.4/10Mid-size sales teams that want data, signals and sequences in one tool