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Apollo.io vs Lavender
Apollo.io scores higher overall (8.2 vs 7.2), but the right pick depends on what you need.
Choose Apollo.io if…
Startups and sales teams that want data and outreach in one affordable tool
8.2/10★★★★★Full review →Choose Lavender if…
Individual reps who want better reply rates from their own emails
7.2/10★★★★★Full review →Side by side
| Apollo.io | Lavender | |
|---|---|---|
| Overall score | 8.2/10 | 7.2/10 |
| Rank in category | #1 of 10 | #7 of 10 |
| Price | Freemium · from $49/user/month | Freemium · from $29/month |
| Free version | Free plan with limited email, mobile and export credits | 5 email analyses a month |
| Platforms | Web, API | Chrome extension |
| Made by | Apollo.io | Lavender |
| Prospecting quality | 7.5 | 7.5 |
| Ease of use | 8 | 9 |
| Features | 8.5 | 4.5 |
| Value for money | 9 | 8 |
| Platforms | 8 | 6.5 |
Apollo.io: what the AI does
- AI-assisted email writing
- AI research and personalisation
- Call recording on Professional and up
- Lead scoring and recommendations
- Huge contact database with a usable free plan
- Sequences, dialer and CRM sync included
- Low per-seat price against enterprise tools
- Credit system and overages make real costs much higher than list price
- Phone data accuracy reported at only 65–70%
- Credits expire monthly
Lavender: what the AI does
- Real-time email scoring and coaching
- Ora AI email drafting agent
- Personalisation suggestions
- Analysis of your past emails
- Reviewers report real reply-rate gains
- Very easy, works in Gmail and Outlook
- Cheap individual plans
- No contact database or sending
- Coaching layer only, needs another prospecting tool