HeyGen review
8.6/10★★★★★AI avatar videos and video translation, with digital twins made from 15 seconds of footage
- Best for
- Marketers and creators making talking-head, explainer and translated videos at scale
- Price
- Freemium · from $24/month
Free: 3 videos a month up to 1 minute each, 500+ stock avatars, 1 custom avatar - Platforms
- Web, iOS, Android, API
- Made by
- HeyGen Technology Inc., Los Angeles, USA · since 2020
- App store ratings
- iOS 4.8★ (26.7K) · Android 4.7★ (62.2K)
What it is
HeyGen turns scripts into videos presented by AI avatars, including a personal digital twin made from about 15 seconds of footage with its Avatar V model. It also translates and lip-syncs existing videos into 175+ languages, and runs on the web, iOS, Android and an API.
Latest: HeyGen passed $200M in annual recurring revenue in June 2026, after launching Avatar V in April.
What the AI does
- Avatar V digital twins from a 15-second video
- Photo avatars
- Video translation with lip sync in 175+ languages
- Voice cloning
- Script-to-video with templates
- API and MCP server for developers
Pros and cons
- Some of the most realistic avatars available
- Strong video translation and lip sync
- Apps on every platform plus an API
- Free plan to try it
- Avatar videos only; it isn't a general scene generator
- Entry plan credits run out quickly
- Lifelike avatars raise consent and deepfake concerns
How it scores
Quality judged on avatar realism, where HeyGen leads; it doesn't generate open-ended scenes like Veo or Kling.
Feature checklist · 8 of 9
- Text-to-video (from a prompt or script) (yes)
- Image-to-video (yes)
- Native audio, speech or sound generation (yes)
- Consistent characters or avatars across videos (yes)
- Edit existing footage with AI (restyle, extend, swap or remove objects) (no)
- 4K output or upscaling (yes)
- Commercial use allowed on a paid plan (yes)
- iOS and Android apps (yes)
- Developer API (yes)
Alternatives
See all HeyGen alternatives, ranked →
- Google Veo (Flow) 8.9/10Anyone who wants top-quality clips with synced sound, especially people already paying for Google AI
- Kling AI 8.7/10Creators who want near-top quality and realistic human motion on a budget
- Runway 8.5/10Filmmakers and marketers who want fine creative control and editing, not just one-shot clips
- CapCut 8.2/10Social creators who want to generate clips and edit them into finished short videos in one app
Google Veo (Flow) vs HeyGenKling AI vs HeyGenHeyGen vs Runway