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Clay review
7.3/10★★★★★Data enrichment workspace with 150+ providers and the Claygent AI research agent
- Best for
- Growth and RevOps teams building highly targeted lists
- Price
- Freemium · from $167/month
Free: 500 actions and 100 data credits a month, 200 rows per table - Platforms
- Web, API
- Made by
- Clay
What it is
Clay is a spreadsheet-style workspace that pulls data from 150+ providers in waterfalls and uses its Claygent AI agent to research prospects on the web. Enriched lists then sync to your CRM, ad audiences or email tools.
Latest: Overhauled its pricing in March 2026, replacing three self-serve tiers with Launch and Growth.
What the AI does
- Claygent web-research agent
- Multi-provider enrichment waterfalls
- Choice of AI models for research and copy
- Job-change and web-intent signals
Pros and cons
- Most flexible data and research tool here
- Unlimited seats, even on the free plan
- Credits roll over on Launch and Growth
- Two-meter credit pricing (data credits plus actions) is hard to predict
- CRM sync and webhooks need Growth, $446+/month
- Doesn't send outreach itself; needs a separate sender
How it scores
Best-in-class list building and research; hard to learn and not a sender.
Feature checklist · 2 of 9
- Built-in B2B contact database (no)
- Finds and verifies emails or enriches leads (yes)
- AI writes personalised messages (no)
- Automated multi-step email sequences (no)
- LinkedIn steps in sequences (no)
- Calling or dialer (no)
- Inbox warm-up and deliverability tools (no)
- AI agent that runs outreach end to end (no)
- Syncs with Salesforce or HubSpot (yes)
Alternatives
See all Clay alternatives, ranked →
- Apollo.io 8.2/10Startups and sales teams that want data and outreach in one affordable tool
- Instantly 8.0/10Founders and small teams running high-volume cold email
- Lemlist 7.9/10Teams that want personalised email plus LinkedIn and calling steps
- Amplemarket 7.4/10Mid-size sales teams that want data, signals and sequences in one tool
Sources
▸▸ Clay in the news
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