vs
Apollo.io vs Clay
Apollo.io scores higher overall (8.2 vs 7.3), but the right pick depends on what you need.
Choose Apollo.io if…
Startups and sales teams that want data and outreach in one affordable tool
8.2/10★★★★★Full review →Side by side
| Apollo.io | Clay | |
|---|---|---|
| Overall score | 8.2/10 | 7.3/10 |
| Rank in category | #1 of 10 | #5 of 10 |
| Price | Freemium · from $49/user/month | Freemium · from $167/month |
| Free version | Free plan with limited email, mobile and export credits | 500 actions and 100 data credits a month, 200 rows per table |
| Platforms | Web, API | Web, API |
| Made by | Apollo.io | Clay |
| Prospecting quality | 7.5 | 8.5 |
| Ease of use | 8 | 6 |
| Features | 8.5 | 6.5 |
| Value for money | 9 | 7.5 |
| Platforms | 8 | 7 |
Apollo.io: what the AI does
- AI-assisted email writing
- AI research and personalisation
- Call recording on Professional and up
- Lead scoring and recommendations
- Huge contact database with a usable free plan
- Sequences, dialer and CRM sync included
- Low per-seat price against enterprise tools
- Credit system and overages make real costs much higher than list price
- Phone data accuracy reported at only 65–70%
- Credits expire monthly
Clay: what the AI does
- Claygent web-research agent
- Multi-provider enrichment waterfalls
- Choice of AI models for research and copy
- Job-change and web-intent signals
- Most flexible data and research tool here
- Unlimited seats, even on the free plan
- Credits roll over on Launch and Growth
- Two-meter credit pricing (data credits plus actions) is hard to predict
- CRM sync and webhooks need Growth, $446+/month
- Doesn't send outreach itself; needs a separate sender