Bing Image Creator review
7.9/10★★★★★Microsoft's free AI image generator, powered by its in-house MAI-Image models
- Best for
- Anyone who wants good AI images completely free
- Price
- Free
Free: Free with a Microsoft account: 15 fast creations a day, then standard speed (200 prompts per 24 hours) - Platforms
- Web, iOS, Android
- Made by
- Microsoft, Redmond, USA · since 1975
- App store ratings
- iOS 4.7★ (297K) · Android 4.5★ (1.7M)
What it is
Bing Image Creator makes and edits images for free with a Microsoft account, using Microsoft AI's own MAI-Image models. You get 15 fast creations a day, then slower generation, and it works on the web and in the Bing mobile app, where it can also make short videos.
Latest: MAI-Image-2.5 became the engine of Bing Image Creator in June 2026.
What the AI does
- MAI-Image-2.5-Flash model
- Stylised MAI-Image-2e model
- Image editing from uploads
- Video creation in the Bing mobile app
Pros and cons
- Completely free
- Microsoft's MAI-Image models rank highly on Arena
- No setup beyond a Microsoft account
- Mobile video creation
- Few controls compared with dedicated tools
- Daily fast-creation cap
- Not available to work or school accounts
How it scores
MAI-Image-2.5 ranks 14th on Arena; app ratings are for the Bing app, which includes Image Creator.
Feature checklist · 3 of 9
- Edit an uploaded image with text instructions (yes)
- Reliable text rendering inside images (no)
- Style or character references, or custom style training (no)
- Edit selected regions (inpaint, outpaint or expand) (no)
- Upscaling or 2K+ output (no)
- Free plan for generating images (yes)
- Commercial use allowed on a paid plan (no)
- iOS and Android apps (yes)
- Developer API (no)
Alternatives
See all Bing Image Creator alternatives, ranked →
- ChatGPT Images 9.2/10Anyone who wants the best all-round results just by describing what they want
- Gemini (Nano Banana) 8.9/10Editing your own photos and anyone already using Google's apps
- Grok Imagine 8.2/10Grok and X users who want strong photorealism and editing
- Adobe Firefly 8.0/10Designers working in Photoshop and businesses that need commercially safe images
ChatGPT Images vs Bing Image Creator