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Apollo.io vs Lemlist
Apollo.io scores higher overall (8.2 vs 7.9), but the right pick depends on what you need.
Choose Apollo.io if…
Startups and sales teams that want data and outreach in one affordable tool
8.2/10★★★★★Full review →Choose Lemlist if…
Teams that want personalised email plus LinkedIn and calling steps
7.9/10★★★★★Full review →Side by side
| Apollo.io | Lemlist | |
|---|---|---|
| Overall score | 8.2/10 | 7.9/10 |
| Rank in category | #1 of 10 | #3 of 10 |
| Price | Freemium · from $49/user/month | Free trial · from $55/month |
| Free version | Free plan with limited email, mobile and export credits | 14-day free trial |
| Platforms | Web, API | Web, API |
| Made by | Apollo.io | lemlist |
| Prospecting quality | 7.5 | 7.5 |
| Ease of use | 8 | 8 |
| Features | 8.5 | 8.5 |
| Value for money | 9 | 8 |
| Platforms | 8 | 7.5 |
Apollo.io: what the AI does
- AI-assisted email writing
- AI research and personalisation
- Call recording on Professional and up
- Lead scoring and recommendations
- Huge contact database with a usable free plan
- Sequences, dialer and CRM sync included
- Low per-seat price against enterprise tools
- Credit system and overages make real costs much higher than list price
- Phone data accuracy reported at only 65–70%
- Credits expire monthly
Lemlist: what the AI does
- lemAgent AI agents
- AI-written personalised messages
- Buying intent signals (add-on)
- Dynamic images and conditional steps
- Deepest personalisation of the cold-email tools
- True multichannel sequences
- Large built-in lead database
- Weaker inbox placement than Instantly or Smartlead at high volume
- Per-seat pricing gets expensive for teams