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Ahrefs vs SE Ranking
Ahrefs scores higher overall (7.8 vs 7.7), but the right pick depends on what you need.
Choose Ahrefs if…
SEO specialists and agencies who rely on backlink and competitor data
7.8/10★★★★★Full review →Choose SE Ranking if…
Small businesses and agencies wanting a cheaper all-rounder
7.7/10★★★★★Full review →Side by side
| Ahrefs | SE Ranking | |
|---|---|---|
| Overall score | 7.8/10 | 7.7/10 |
| Rank in category | #2 of 10 | #3 of 10 |
| Price | Freemium · from $29/month | Free trial · from $103.20/month |
| Free version | Ahrefs Free: basic site audit and data for sites you own | 14-day free trial, no card |
| Platforms | Web, API | Web, API |
| Made by | Ahrefs Pte. Ltd. | SE Ranking |
| SEO insight quality | 8.5 | 7.5 |
| Ease of use | 7 | 8 |
| Features | 8.5 | 7 |
| Value for money | 6.5 | 8.5 |
| Platforms | 8 | 7 |
Ahrefs: what the AI does
- Brand Radar AI-visibility tracking across AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot
- Custom AI prompt tracking
- AI keyword and content tools (Content Kit add-on)
- AI share-of-voice versus competitors
- Industry-leading backlink and competitor data
- Brand Radar covers more AI platforms than most rivals
- Cheap $29 Starter plan to try the data
- API access on all main plans
- No free trial, and credit quotas cap reports and exports
- Main plans are expensive and content tools are paid add-ons
- Reports issues but doesn't push fixes to your site
SE Ranking: what the AI does
- AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity trackers
- Content Editor with AI Writer
- AI competitive research
- MCP access
- Strong value against Semrush and Ahrefs
- AI trackers included in main plans
- Fully functional free trial
- Agency pack and white-label options
- Fuller AI-search toolkit is a paid add-on
- The official site showed us only GBP prices, and add-ons raise the total quickly