vs
SE Ranking vs Surfer
They tie on our overall score (7.7), so pick based on what you need.
Choose SE Ranking if…
Small businesses and agencies wanting a cheaper all-rounder
7.7/10★★★★★Full review →Choose Surfer if…
Content teams and writers who want to optimise articles before publishing
7.7/10★★★★★Full review →Side by side
| SE Ranking | Surfer | |
|---|---|---|
| Overall score | 7.7/10 | 7.7/10 |
| Rank in category | #3 of 10 | #4 of 10 |
| Price | Free trial · from $103.20/month | Paid · from $49/month |
| Free version | 14-day free trial, no card | — |
| Platforms | Web, API | Web, Chrome extension, API |
| Made by | SE Ranking | Surfer |
| SEO insight quality | 7.5 | 7.5 |
| Ease of use | 8 | 8.5 |
| Features | 7 | 7.5 |
| Value for money | 8.5 | 7.5 |
| Platforms | 7 | 7.5 |
SE Ranking: what the AI does
- AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity trackers
- Content Editor with AI Writer
- AI competitive research
- MCP access
- Strong value against Semrush and Ahrefs
- AI trackers included in main plans
- Fully functional free trial
- Agency pack and white-label options
- Fuller AI-search toolkit is a paid add-on
- The official site showed us only GBP prices, and add-ons raise the total quickly
Surfer: what the AI does
- Real-time Content Score in the editor
- AI article writing and humanizer
- Surfy AI assistant
- AI prompt tracking in ChatGPT, Gemini and AI Overviews
- 1-click optimisation with brand knowledge
- Easy, live content scoring while you write
- WordPress and Google Docs integrations
- AI-visibility tracking on Standard plan and up
- Clear published pricing
- A high Content Score measures term coverage, not originality
- No keyword or backlink database to match the big suites
- AI tracking is limited on cheaper plans