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Apollo.io vs Instantly
Apollo.io scores higher overall (8.2 vs 8), but the right pick depends on what you need.
Choose Apollo.io if…
Startups and sales teams that want data and outreach in one affordable tool
8.2/10★★★★★Full review →Side by side
| Apollo.io | Instantly | |
|---|---|---|
| Overall score | 8.2/10 | 8/10 |
| Rank in category | #1 of 10 | #2 of 10 |
| Price | Freemium · from $49/user/month | Free trial · from $47/month |
| Free version | Free plan with limited email, mobile and export credits | Free trial, no credit card |
| Platforms | Web, API | Web, API |
| Made by | Apollo.io | Instantly |
| Prospecting quality | 7.5 | 7.5 |
| Ease of use | 8 | 8.5 |
| Features | 8.5 | 8 |
| Value for money | 9 | 8.5 |
| Platforms | 8 | 7 |
Apollo.io: what the AI does
- AI-assisted email writing
- AI research and personalisation
- Call recording on Professional and up
- Lead scoring and recommendations
- Huge contact database with a usable free plan
- Sequences, dialer and CRM sync included
- Low per-seat price against enterprise tools
- Credit system and overages make real costs much higher than list price
- Phone data accuracy reported at only 65–70%
- Credits expire monthly
Instantly: what the AI does
- AI Sales Agent
- AI Reply Agent
- Web Researcher Agent
- Email Writer Agent
- Instantly AI copilot
- Unlimited mailboxes and warm-up from the cheapest plan
- Lead database and sending in one product
- Polished, easy interface
- Leads and sending are billed separately
- Lead data quality varies by segment
- Personalisation less sophisticated than Lemlist