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Apollo.io vs Artisan
Apollo.io scores higher overall (8.2 vs 6.4), but the right pick depends on what you need.
Choose Apollo.io if…
Startups and sales teams that want data and outreach in one affordable tool
8.2/10★★★★★Full review →Side by side
| Apollo.io | Artisan | |
|---|---|---|
| Overall score | 8.2/10 | 6.4/10 |
| Rank in category | #1 of 10 | #10 of 10 |
| Price | Freemium · from $49/user/month | Paid · from Pricing on request |
| Free version | Free plan with limited email, mobile and export credits | — |
| Platforms | Web, API | Web |
| Made by | Apollo.io | Artisan AI |
| Prospecting quality | 7.5 | 6 |
| Ease of use | 8 | 7 |
| Features | 8.5 | 7.5 |
| Value for money | 9 | 5 |
| Platforms | 8 | 6.5 |
Apollo.io: what the AI does
- AI-assisted email writing
- AI research and personalisation
- Call recording on Professional and up
- Lead scoring and recommendations
- Huge contact database with a usable free plan
- Sequences, dialer and CRM sync included
- Low per-seat price against enterprise tools
- Credit system and overages make real costs much higher than list price
- Phone data accuracy reported at only 65–70%
- Credits expire monthly
Artisan: what the AI does
- Ava autonomous AI SDR
- Personalisation Waterfall using social and intent signals
- AI lead research
- Deliverability tools
- Database, research, writing and sending in one product
- Email and LinkedIn outreach
- Built-in deliverability tools
- Reviewers say messages can feel robotic
- Users report bugs, broken warm-up and slow support
- Opaque pricing with annual lock-in