vs
Apollo.io vs 11x
Apollo.io scores higher overall (8.2 vs 6.4), but the right pick depends on what you need.
Choose Apollo.io if…
Startups and sales teams that want data and outreach in one affordable tool
8.2/10★★★★★Full review →Side by side
| Apollo.io | 11x | |
|---|---|---|
| Overall score | 8.2/10 | 6.4/10 |
| Rank in category | #1 of 10 | #9 of 10 |
| Price | Freemium · from $49/user/month | Paid · from Pricing on request |
| Free version | Free plan with limited email, mobile and export credits | — |
| Platforms | Web, API | Web |
| Made by | Apollo.io | 11x |
| Prospecting quality | 7.5 | 6 |
| Ease of use | 8 | 6.5 |
| Features | 8.5 | 8.5 |
| Value for money | 9 | 4.5 |
| Platforms | 8 | 6.5 |
Apollo.io: what the AI does
- AI-assisted email writing
- AI research and personalisation
- Call recording on Professional and up
- Lead scoring and recommendations
- Huge contact database with a usable free plan
- Sequences, dialer and CRM sync included
- Low per-seat price against enterprise tools
- Credit system and overages make real costs much higher than list price
- Phone data accuracy reported at only 65–70%
- Credits expire monthly
11x: what the AI does
- Alice autonomous AI SDR
- Julian AI phone agent
- Research from 50+ data sources
- AI-personalised multichannel sequences
- Automatic meeting booking
- Fully autonomous outbound across many channels
- Well-written emails, per reviewers
- Inbound phone agent available
- Very expensive, annual-only, no trial
- Reviewers say it lacks real-time buying signals
- TechCrunch reported in 2025 that it listed customers it didn't have